Design & Sourcing

Our designers use their knowledge and experience as well as catwalks, fashion shows etc to create new designs according to the demands of the customer. Using the right materials at the right time is imperative and our design team constantly come up with new collections regularly.

Our designer mainly specialise in soft separates, designing clothes from the casual top and legging to the 18-hour work dress. We mainly focus of jersey/soft knit that are functional as well as aesthetically pleasing, taking into consideration who is likely to wear a garment and the situations in which it will be worn. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses and our design team are constantly coming out with new ideas in the latest fabrics to come up something according to the latest fashion.

Our Main Design team are based in London as it has been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical, British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques.

If you are looking for the latest range from our design team, please contact us and ask for access to our online collection. Also if you want something designed according to your needs and handwriting please let us know so we can discuss further of your design needs.

We have been working with fabric suppliers for over 20 years now and have access to many fabrics from all over the world. We work with suppliers who excel in new fabric design but also have good quality production so that we can offer new designs with good quality at a competitive price t our customers. Most of our suppliers are in South Korea, Taiwan, Turkey and China.

Having these relationships with the suppliers’ means that we can offer fabrics in big and small quantities and ask them for new developments too. Most fabric suppliers only sell what they produce, but most of our suppliers will develop new items and make them wearable on an everyday basis. Our London show room houses many swatches from many suppliers and is updated on a weekly basis. Here is a list of the types of fabrics we usually deal with and if you would like to see the range please ask and we could bring it to you or you could come to our showroom to go through them.

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